While your business may have someone managing your Facebook page for your Illinois video gaming business, there are common oversights when it comes to posting material. In some less common cases, your business might not have a Facebook account yet.

Creating social media accounts for your business is crucial when it comes to gaining business exposure, interacting, and attracting new customers.

Here are a few of the oversights we’ve seen:

Not creating an official Facebook page

With over 2.20 BILLION active Facebook users every month, and 1.15 billion mobile daily active users,  79% of Americans use Facebook and Facebook pages with smaller followings generally have higher reach and engagement rates (Source: https://www.wordstream.com/blog/ws/2017/11/07/facebook-statistics)

This makes creating a Facebook page for your business a MUST-HAVE

The good news is, creating a Facebook account is FREE. You can even create a Facebook page without having a personal account yourself. To do so, you would go to www.facebook.com and click “Create a Page for a celebrity, brand, or business.” Select “local business or place” and fill out your business name, address, and phone number.

Outdated Information

Keeping information up-to-date is essential for your business’s Facebook page. Make sure that contact information and business hours are always updated. This also includes posting for specials or events going on at your establishment. If you do not already have a social media manager, or someone designated for social media posts, now is the time to do it! This person should be responsible for responding to reviews, questions, and updating specials or adding events.

Missing Information

Many slot machine Facebook pages are missing business hours, addresses, website URLs, or a phone number listed on their page. This important information cannot get overlooked and needs to be added