Millions of people and small businesses today are using Facebook as means of communication and marketing towards their audience, increasing your social media presence on Facebook is now a business requirement in order to have a successful business. The ease of Facebook marketing and its accessibility creates tough competition amongst those who are looking to gain the attention of your customers, those who post the most will gain most recognition. Don’t let this discourage you from trying, as it is still possible to compete and gain the attention from your target market by keeping to these three simple steps.
1. Create a Posting Schedule
Set a goal to post at least once per day once until you have become consistent then you can post at least 3-4 times per week. Keep in mind you need to remain relevant and invested in your social media efforts if you want to generate fans and keep them interested. Marketing can very time consuming although it is very important and valuable to your business, you should consider hiring a marketing coordinator to assist in your marketing strategy. Enlist the help of your staff, make them moderators so they can also post on behalf of the company.
2. Keep your posts relevant
It’s important to post things that are relevant to your business, don’t just post or share things to post content, this may confuse your followers. Find out what interests your followers, what gains most likes, food specials, drink specials, trivia night, create Facebook events or exclusive offers. Post photos of recent events, blogs, or links to special events coming up in your establishment. Once you have the hang of it, posting will be much easier, you should definitely use a social media calendar to keep your posting organized and on track.
3. The Good and the Bad Reviews
A company Facebook page opens the door not only to your business but also what your customers think of your business as well! Not everyone that visits your establishment may have a good experience and those reviews may end up on your Facebook page. Use the negative reviews as a growing opportunity for your business, although it may hurt a bit that someone is not happy with how your business is going, use their comments to learn how you can improve. You can reach out to that person, offer a courteous apology for their bad experience and offer to make the situation better upon their next return. It is always refreshing to customers when there is open communication from bar owners to guests. If given a better turnaround, that same customer may return and leave a great review upon a new experience.