Whether your gaming location is a restaurant, bar or a parlor, promoting your location on social media isn’t as difficult as you may think it is.  One thing to keep in mind, is in order to be effective on social media, you need to post frequently.

Specials

Inform people about your daily specials. Many people search for specials to help them decide on which location to attend, make sure you post often about your specials.

Events

Do you have a special event coming up, whether you have a reoccurring weekly event or a monthly event, you can create an event on Facebook to showcase it. Anyone that has liked your Facebook page will be made aware of your upcoming event, as well as people that reside in the vicinity of your location even if they haven’t liked your page.

Pictures

People are love pictures, it is important to photograph featured menu items to showcase at least once a week or alternate between food items and drink items. Showing people what your popular deli sandwich looks like is much more enticing than telling them you have one.

Holidays

If you have special events around major holidays, you should post about them. Make sure to take pictures of your location or post flyers you created to let people know about your holiday events. Consider non-tradition holidays to post about as well such as national pizza day. You can find out about those date on twitter or many holiday calendars available on the internet.

Social Media Calendar

Create a calendar to help configure your posting events on specific days, weeks, and months. A calendar can really help obtaining a full perspective on planning your events as well as staying organized. You can also use it to schedule posts and as a reminder of when to post.

Social media is a great way to receive feedback. You should monitor your accounts closely and observe what people are liking, analyze what is working and what isn’t. You may find posting on Wednesdays is generating more interaction than posting on Mondays , or if people really like the wing special you held last week. You should also review what people are saying on Yelp, bad reviews are a good way to gauge where you need to make improvements. It is very important to stay responsive on social media, if people are taking the time to contact you or ask questions, make sure you respond and maintain interactive.