Although most business owners would say word of mouth is the best form of advertisement, listing your business on Google will put your business on the map and make it easier to find your business. Listing your business on Google is very simple and a great way to grow your company’s online presence by increasing your visibility online and thus creating potential traffic to your location.
Setting up Google My Business account
To set up an account visit: www.google.com/business and click on the green “Start Now” button on the middle of the page. You can also call 1-844-491-9665 for additional assistance. The following pages will prompt you to enter the name of your business, location and other important information.
When you reach the business category section “What kind of business do you run?” make sure you select the appropriate category for your business in order to reach the right audience, be sure to be specific. If your location is a video gaming parlor, you may want to select Gambling House as your category. This will bring your location up when someone searches for nearby gambling locations near your area. If you own a small deli or bar that also has video gaming machines, listing yourself as “Bar” or “Bar & Grill” is a much better option for marketing.
Customize your listing
Once you have completed the Google My Business account set up process, you will need to verify your location. A postcard will be sent to your mailing address and once you receive it, you will need to sign in and enter the code. In the meantime, you can customize your listing, add additional information, add your website link, hours, photos and other important information you think will interest customers to visit your location. Photos are a great way to show people what your business looks like and attract more customers to visit your location.
By customizing your Google listing and adding vital information, you will increase your search engine optimization (SEO) rankings and attract more people in the Illinois video gaming market to discover your business online.
Share What’s New
Keep your listing current and updating promotions often will increase traffic to your location and bring your more business. You can create posts, comment on reviews and let people know what is new in order to generate more interest. Not updating your information online can also create an adverse effect to your business, people will think your business is no longer active if there is no activity or very outdated activity. Keep things current to keep your business going.