When it comes to your business’s digital footprint, there are common mistakes you may be making that can be easily solved. These mistakes include: underutilizing social media, posting bad content, and responding to criticism. Now let’s dive a little deeper into these mistakes.

Underutilizing Social Media

Although you have accounts set up on virtually every platform such as Facebook, Instagram, LinkedIn, Google+, Pinterest, and Yelp, you might be making noticeable mistakes.

Social media platforms do not conform to certain industries. The smart thing to do, would be to start small and pick a couple platforms in the beginning in order to get a feel for how your customers like to absorb content. What is unique about your company? Show it off on Instagram and/or Facebook! If you host many events, like karaoke or trivia, then maybe Snapchat can be used to show off the entertainment.

Posting Too Much Irrelevant Content

Yes, we just told you to utilize your social media accounts to the fullest extent BUT, posting just for the sake of posting can be hazardous to your accounts. Post content relevant to your business or industry and stay engaged with your followers. Focus on your customers’ needs and how you can better serve them. Relatable content is important because It will keep people coming to your page and more importantly, keep them as customers.

 Embrace the Good AND the Bad

In today’s world, reviews are everywhere. It is an inevitable part of owning a business; something you cannot avoid. So, with that being said, you will have good reviews…and you will also have bad reviews. Responding to poor reviews is important because it gives you the chance to solve a problem, and potentially bring back a customer. Remember: engaging with customers is key. Whether the review is good or bad, you will need to respond in a professional manner.