With the Illinois Video Gaming market becoming wildly popular and competitive, creating a distinction amongst other locations is becoming an endeavor of its own. It is evident that some locations are more profitable than others. How can you safeguard your location is set up to be at its utmost profitable potential?
Partake in your customer’s experience.
Imagine yourself through the eyes of your patrons. Visit other parlors and then visit your own location and consider what your patrons would enjoy and how they would view your location. Analyze how you can make it more enjoyable for yourself and your patron and embody that into your parlor.
Design your gaming room.
The main focus should be on your gaming room. Ask yourself, is it easy for your patrons to locate the gaming area when they walk thru the door? If it isn’t, create a way to help them locate the area. Focus on creating a room your players will enjoy.
The gaming room should be comfortable for your patrons to enjoy. The room should be kept clean at all times. Set up a checklist for your employees to ensure they are keeping track of how often they are cleaning up the room as well as how often they are checking in on those patron and providing services such as beverages and snacks. Create a comfortable ambiance for your patrons, the area should not be too dark but should not be too bright either. Make sure the music is set to a comfortable level and keep in mind where the speakers are located so they are not next to a patron as this may dismay a patron from sitting at all. Consider installing convenience features such as outlets with phone chargers.
Marketing, Marketing, Marketing
Understand the importance of marketing your location will not only generate more foot traffic for your location whether it’s a deli, bar or a parlor, learning how to promote your location is key in order to ensure your location is profitable. Promote your business on the internet is the first step, use free local listing, another good investment is to update your business listing on Google, Yahoo and other search engines in order to have new patrons that are new to the area locate your business. Increase your social media presence is also a good idea to generate more patrons to visit your location. Also, consider signage. If your location is difficult to find, signage is a great way to let people know you are there and will also increase foot traffic from those driving by the area.
Appreciate your video gaming patrons.
The worst thing you can do is under estimate the value of your gaming patrons. Treat them just as good if not better than your bar patrons. Understand each patron just as you would your bar patrons, know what they drink, they’re favorite food item, know their name, give them a reason to come back to your location, just as your bar patrons. Understand that your patrons have a choice, they can play at any location they choose, so give them a reason to choose your location. Keep in mind, gaming patrons may not want to be bothered too often so learn their routine and something as simple as a peaceful time during their stay may be enough to make them return to your location. Teach your staff to do the same and you will have a very reputable gaming location.