During the winter months in Illinois, your video gaming parlor might see a decline in visitors. Why? Typically, from January to mid-April, the weather is cold, windy, and most likely snowing. People are less motivated to get up and go out because of this weather.
Another reason for the decline could be pinpointed towards holiday spending. With the gift-giving holiday seasons over, patrons might feel the need to save money.
There are ways to help fight these challenges though. Aside from attracting new patrons, establishment owners/managers need to encourage regulars to keep coming in.