During the winter months in Illinois, your video gaming parlor might see a decline in visitors. Why? Typically, from January to mid-April, the weather is cold, windy, and most likely snowing. People are less motivated to get up and go out because of this weather.

Another reason for the decline could be pinpointed towards holiday spending. With the gift-giving holiday seasons over, patrons might feel the need to save money.

There are ways to help fight these challenges though. Aside from attracting new patrons, establishment owners/managers need to encourage regulars to keep coming in.

Here are a few ideas that will help your establishment accomplish those things:

Heavy on the Holidays

Typically, people consider Thanksgiving through New Year’s Day the “holiday season,” but there are many holidays during those slow months of January-April. A few being Mardi Gras, Easter, St. Patrick’s Day, etc. Holidays like these typically give patrons a three-day weekend, thus they’ll have more of a chance to come into your parlor.

Decorate your establishment for each holiday. Have staff members wear t-shirts and hats to promote the holiday. Creating special drinks and food to promote the celebration will drive customers, both new and old, into your establishment.

Promote your Amusements

Amusements such as your pool table, arcade games, and/or Touchtunes Jukebox, can also attract new patrons. Making them aware of what is inside your establishment is important. They not only bring in new customers, but also keep patrons a reason to stay around. The longer these patrons stay, the more likely they are to view your establishment’s video gaming machines.

Reward Your Loyal Patrons

Rewarding those who come to your establishment most often will not only make them feel special, it will also keep them coming and could potentially bring in more customers by word of mouth. During the slow season, this would be a great time to reward your loyal patrons. At the very least, your staff should greet them by name. Consider providing free food or drinks for them while they play.